Chapter 4: Marcom Targeting

I. Targeting Customers and Prospects
II. Behaviorgraphic Targeting
     1. Online Behavioral Targeting
     2. Privacy Concerns
III. Geodemographic Targeting
IV. Demographic Targeting
     1. The Change Age Structure
          a. Children and Teenagers
               i. Preschoolers
               ii. Elementary-school-age Children
               iii. Tweens
               iv. Teenagers
          b. Young Adults
          c. Middle-Aged and Mature Consumers
               i. Middle-Aged
               ii. Mature Consumers
     2. The Ever-Changing American Household
     3. Ethnic Population Developments
          a. African-Americans
          b. Hispanic Americans
          c. Asian Americans