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IMC in Advertising and Promotion
samedi 17 mai 2008
Final Project Presentation
Final Exam
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Deceptive?
Can we consider the print ad above a deceptive ad?
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Final Project Presentation
Final Exam
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Assignment #1
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Chapter 4: Detailed Outline
Chapter 4: Marcom Targeting
Chapter 3: Detailed Outline
Chapter 3: Ethical, Regulatory, and Environmental ...
Chapter 2: Detailed Outline
Chapter2: Marcom's Challenges: Enhancing Brand Equ...
Chapter 1: Detailed Outline
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Chapter 1: Overview of IMC and the Marcom Process
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